1-800-stick it to the man!

I am starting a new label: conscious consumerism ...to track my comments on being a more intentional, conscious participant in the great soul-sucking economy.

This week: The secret price guarentee Amazon.com doesn't want you to use.

Here's how it works.

1. You swallow your distaste and decide you must purchase from Amazon because no preferable alternatives are practical.

2. You buy your widget.

3. Prices fluxuate all the time. If the price of your widget at Amazon falls during the next 30 days, you can recover the difference using their 30-day price guarentee policy.

Note: If prices go up, you do not have to pay anything (and presumably would not call anyway)

Note: This is not a price matching policy. If the widget costs cheaper somewhere else, Amazon doesn't care.

4. Call customer-service number: 1-800-201-7575; to get a human right away, dial extension 7—ask him/her about that 30-day price guarantee..